ESPN suffered a modest decline in ratings and viewership for NASCAR action from Kansas last week.
The NASCAR Sprint Cup Hollywood Casino 400 from Kansas, the sixth race in the Chase For the Cup, earned a 2.5 U.S. rating and 3.897 million viewers on ESPN last Sunday — down 4% in ratings and 7% in viewership from last year (2.6, 4.173M), but up 9% and 4%, respectively, from 2010 (2.3, 3.742M).
The 2.5 rating is the second-lowest in the eleven-year history of the race, ahead of only 2010.
In addition, the 2.5 is tied as the seventh-lowest ever for a regularly scheduled Chase For the Cup race (86 telecasts dating back to 2004). The thirteen lowest rated Chase telecasts have all aired on ESPN, and four of those thirteen have taken place this year alone.
Of the five Chase For the Cup races that can be compared to last year, four have had declines in ratings and all five have had declines in viewership.
(Last Sunday’s numbers from ESPN)