College football on FOX lost to ABC’s “Saturday Night Football” yet again last weekend, but the network still hit a season-high.
Saturday’s West Virginia/Texas college football game earned a 2.9 final rating and 4.555 million viewers on FOX, up 16% in ratings and 19% in viewership from Texas/Oklahoma State the previous week (2.5, 3.815M), and up 61% and 62%, respectively, from Kansas State/Oklahoma two weeks ago (1.8, 2.816M).
The telecast ranks as the highest rated and most-viewed college football game of the season on FOX, topping the previous highs of 2.8 and 4.3 million for Nebraska/UCLA in September.
Despite the season-high, Saturday’s game again finished behind ABC’s “Saturday Night Football” (3.1, 5.161M). In all five head-to-head meetings between ABC and FOX this season, ABC has come out ahead each time.
The FOX game did top NBC’s primetime Miami/Notre Dame telecast (2.2, 3.680M).
Ratings for the Saturday afternoon Arizona/Stanford game on FOX were not available. The game drew a 1.0 overnight.
(Saturday’s numbers from Sports Business Daily)