NCAA Week 7: Not Many Viewers For Pac-12 on FOX

Posted by | 10/20/2012 at 7:40 am

College football action put up terrible numbers on FOX last weekend.

Last Saturday’s Southern California/Washington college football game earned a 1.6 final rating and 2.508 million viewers on FOX, down 45% in ratings and viewership from West Virginia/Texas the previous week (2.9, 4.555M), and down 36% and 34%, respectively, from Texas/Oklahoma State two weeks ago (2.5, 3.815M).

The game ranks as the lowest rated and least-viewed primetime college football telecast on FOX since Hawaii/USC in week one of the season (1.2, 1.823M).

So far this season, three of the seven primetime college football games on FOX have earned less than a 2.0 rating.

Despite the low numbers, USC/Washington earned the second-best college football numbers of the night, trailing only South Carolina/LSU on ESPN (3.7, 5.978M). Keep in mind ABC did not air “Saturday Night Football” last week, and neither NBC nor CBS televised primetime games.

Earlier Saturday, FOX drew an extremely low 0.6 rating for Utah/UCLA.

(Last Saturday’s numbers from Sports Business Daily)

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  • Dutch Dawg

    Two things here: 1) all the key PAC-12 games are being shown late at night instead of the usual 12:30 PM slot – so they are harder to watch and not convenient to national audience; 2) The PAC-12 Network does not have established contracts with many TV providers.  I have Verizon Vios and half-way into the season,Verizon does not carry the PAC-12 Network.  I know this, I will not pay extra for it, when I used to get them all for free when on ABC and ESPN.  The PAC-12 screwed up there, not ensuring that contracts were in place prior to the start of the season!