College football action put up terrible numbers on FOX last weekend.
Last Saturday’s Southern California/Washington college football game earned a 1.6 final rating and 2.508 million viewers on FOX, down 45% in ratings and viewership from West Virginia/Texas the previous week (2.9, 4.555M), and down 36% and 34%, respectively, from Texas/Oklahoma State two weeks ago (2.5, 3.815M).
The game ranks as the lowest rated and least-viewed primetime college football telecast on FOX since Hawaii/USC in week one of the season (1.2, 1.823M).
So far this season, three of the seven primetime college football games on FOX have earned less than a 2.0 rating.
Despite the low numbers, USC/Washington earned the second-best college football numbers of the night, trailing only South Carolina/LSU on ESPN (3.7, 5.978M). Keep in mind ABC did not air “Saturday Night Football” last week, and neither NBC nor CBS televised primetime games.
Earlier Saturday, FOX drew an extremely low 0.6 rating for Utah/UCLA.
(Last Saturday’s numbers from Sports Business Daily)