NCAA Week 8: Final Ratings Low For K-State/West Virginia on FOX

Posted by | 10/26/2012 at 10:55 pm

For the second straight week, the FOX network failed to attract even a 2.0 rating for primetime college football coverage.

Last Saturday’s Kansas State/West Virginia college football game drew a 1.6 final rating and 2.521 million viewers on FOX, flat in ratings and up 1% percent in viewership from Southern California/Washington the previous week (1.6, 2.508M), and down 45% in both measures compared to West Virginia/Texas two weeks ago (2.9, 4.555M).

The game is tied as the lowest rated primetime college football telecast on FOX since Hawaii/Southern California in week one (1.2, 1.823M).

Head-to-head, FOX was trounced by “Saturday Night Football” on ABC (3.1, 4.843M) and Alabama/Tennessee on ESPN (2.5, 4.223M).

In six head-to-head meetings this season, ABC’s “Saturday Night Football” has topped college football on FOX each time (see chart).

Final ratings/viewership for the afternoon Stanford/California game were not available.

Final/Ratings Viewership For College Football on FOX This Season
With comparisons to “Saturday Night Football” on ABC

WK # Date Away Home FOX ABC
Rating Viewers (000) Rating Viewers (000)
1 Sat., 9/1/12 Hawaii USC
1.2
1.8M
4.8
7.9M
2 Sat., 9/8/12 Nebraska UCLA
2.8
4.3M
no telecast
3 Sat., 9/15/12 USC Stanford
2.5
3.8M
3.2
5.0M
4 Sat., 9/22/12 K-State Oklahoma
1.8
2.8M
2.9
4.8M
5 Sat., 9/29/12 Texas Okla. St.
2.5
3.8M
2.7
4.3M
6 Sat., 10/6/12 West Va. Texas
2.9
4.6M
3.1
5.2M
7 Sat., 10/13/12 USC Washington
1.6
2.5M
no telecast
8 Sat., 10/20/12 K-State West Va.
1.6
2.5M
3.1
4.8M

(Last Saturday’s numbers from Sports Business Daily)

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