NFL Week 4: No Controversy Needed As Marquee Teams Boost “MNF” to Season-High

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As was the case on Sunday night, a pair of high profile, big-market teams proved a winning combination for ESPN’s “Monday Night Football.”

The Week 4 edition of “Monday Night Football,” pitting the Bears against the Cowboys, earned an 11.6 overnight rating on ESPN — up 45% from Colts/Buccaneers last year (8.0), and up 13% from Patriots/Dolphins in 2010 (10.3).

The 11.6 overnight is a season-high for “MNF,” topping the previous high of 11.5 set by last week’s controversial Packers/Seahawks game.

Despite the strong numbers, Monday’s game earned the lowest overnight for the Cowboys on “Monday Night Football” since 2009, when Panthers/Cowboys drew an 11.3. The Cowboys’ lone appearance last year (Week 3 against Washington) drew an 11.9 overnight, and the team’s lone appearance in 2010 (Week 7 against the Giants) drew a 12.3.

Locally, Bears/Cowboys earned a 32.5 rating in Chicago (17.3 on ESPN, 15.2 on local affiliate) an a 26.1 in Dallas-Ft. Worth (13.8 on ESPN, 12.3 on local affiliate).

(Monday’s numbers from ESPN)

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  • Marlininc

    ESPN’s coverage is weak.