NFL Week 4: Saints/Packers Overnights Up Slightly on FOX


With the teams entering Sunday’s game a combined 1-5, Sunday’s Saints/Packers game was up only slightly over last year.

The Week 4 NFL national window, featuring Saints/Packers in 87% of markets, earned a 14.9 overnight rating on FOX — up 10% from coverage featuring Broncos/Packers on CBS last year (13.6), and down 6% from coverage featuring Eagles/Washington on FOX in 2010 (15.9).

Last year’s Saints/Packers game, which opened the season, earned a 17.2 overnight on NBC.

For the second time this season, the national window earned a lower overnight than “Sunday Night Football” on NBC.

Earlier Sunday, coverage featuring 49ers/Jets in 58% of markets drew a 9.8 overnight — up 5% from both last year and 2010 (9.3).

(Sunday’s numbers from Sports Business Daily)