NFL Week 8: London Game Fails to Lift Overnights For CBS Singleheader


CBS brought up the rear among NFL television partners Sunday.

The Week 8 NFL singleheader, which included Patriots/Rams from London, drew a 10.2 overnight rating on CBS Sunday afternoon — down 10% from regional action featuring Lions/Broncos last year (11.3), but up 7% from regional action on CBS in 2010 (9.5).

The 10.2 overnight was Sunday’s lowest for NFL action any on network.

Of the eight NFL singleheader windows this season, the four telecasts on CBS rank as the lowest rated in the metered markets.

(Sunday’s overnight from Sports Business Daily)