Even with the final game of the World Series on another network, the NFL topped the charts Sunday night.
The Week 8 edition of “Sunday Night Football,” pitting the Saints against the Broncos, earned an 11.4 overnight rating on NBC — down 22% from Cowboys/Eagles last year (14.7), and down 3% from Steelers/Saints in 2010 (11.8).
The Week 8 game both last year and in 2010 aired opposite the World Series. Last year, the Week 7 “SNF” game aired opposite the World Series, earning an 8.2 overnight.
Saints/Broncos topped the deciding Game 4 of the World Series head-to-head (11.4 to 10.6), marking the second time in three years that “SNF” has won the annual head-to-head battle.
With that said, the World Series negatively impacted the numbers. Sunday’s 11.4 overnight ranks as the lowest of the season for “SNF” — dropping slightly below the previous mark of 11.7.
Also hurting NBC was the lack of a close game. According to Sports Business Daily, Sunday’s overnight peaked at a 12.3 at 9:30 PM ET, but dropped all the way to a 9.7 by 11:00 PM.
“SNF” finished well behind the NFL national window on FOX (18.8), and only barely topped the first game of the FOX doubleheader (11.2).