NFL Week 8: “SNF” Beats World Series, But Hits New Season-Low


Even with the final game of the World Series on another network, the NFL topped the charts Sunday night.

The Week 8 edition of “Sunday Night Football,” pitting the Saints against the Broncos, earned an 11.4 overnight rating on NBC — down 22% from Cowboys/Eagles last year (14.7), and down 3% from Steelers/Saints in 2010 (11.8).

The Week 8 game both last year and in 2010 aired opposite the World Series. Last year, the Week 7 “SNF” game aired opposite the World Series, earning an 8.2 overnight.

Saints/Broncos topped the deciding Game 4 of the World Series head-to-head (11.4 to 10.6), marking the second time in three years that “SNF” has won the annual head-to-head battle.

With that said, the World Series negatively impacted the numbers. Sunday’s 11.4 overnight ranks as the lowest of the season for “SNF” — dropping slightly below the previous mark of 11.7.

Also hurting NBC was the lack of a close game. According to Sports Business Daily, Sunday’s overnight peaked at a 12.3 at 9:30 PM ET, but dropped all the way to a 9.7 by 11:00 PM.

“SNF” finished well behind the NFL national window on FOX (18.8), and only barely topped the first game of the FOX doubleheader (11.2).

(Sunday’s overnight from NBC Sports Group press release via The Futon Critic, Sports Business Daily)