With the Saints winless and the baseball playoffs providing competition, “Sunday Night Football” fell to a season-low on NBC.
The Week 5 Chargers/Saints “Sunday Night Football” game drew an 11.2 final rating and 18.306 million viewers on NBC, down 16% in ratings and 17% in viewership from Packers/Falcons last year (13.4, 22.046M), but up 9% in both measures compared to Eagles/49ers in 2010 (10.3, 16.856M).
The game ranks as the lowest rated and least-viewed “SNF” telecast of the season. The previous lows were a 12.9 (twice) and 21.334 million viewers (Lions/49ers in Week 2).
Chargers/Saints also earned a 7.2 rating in the key adults 18-49 demographic, down 19% from last year (8.9).
Among primetime programs on broadcast last week, “SNF” ranked second in household ratings and viewership behind the CBS series “NCIS” (11.6, 18.867M). The telecast was the top program of week in the 18-49 demo.
(Sunday’s numbers from Media Life Magazine)