The latest edition of “Sunday Night Football” hit season-lows in ratings and viewership on NBC, but was still up dramatically from last year.
The Week 7 Steelers/Bengals “Sunday Night Football” game drew a 10.7 final rating and 17.469 million viewers on NBC, up 41% in ratings and 40% in viewership from Colts/Saints last year (7.6, 12.465M), but down 31% and 32%, respectively, from Vikings/Packers in 2010 (15.4, 25.675M).
The game ranks as the lowest rated and least-viewed of the season on NBC. The previous lows were an 11.2 and 18.306 million for Chargers/Saints two weeks earlier.
Sunday’s telecast faced competition from Game 6 of the NLCS on FOX (7.6M). Last year’s game, by contrast, aired opposite more formidable competition from Game 4 of the World Series (15.2M).
Among adults 18-49, the game drew a 6.7 rating — up 29% from last year (5.2).
Despite the season-low, Steelers/Bengals was the top primetime program of the week on broadcast in ratings, viewership and adults 18-49.
(Sunday’s numbers from Media Life Magazine)