The World Series always does poorly on Saturday nights, and competition from Notre Dame football certainly did not help.
Game 3 of the Giants/Tigers World Series drew a 7.2 overnight rating on FOX Saturday night, according to USA Today — down 3% from Cardinals/Rangers Game 3 last year (7.4), and down 5% from Giants/Rangers Game 3 in 2010 (7.6).
The 7.2 overnight is easily the lowest of the Giants/Tigers series. Games 1 and 2 each drew an 8.8 overnight, the lowest ever for a non-Saturday World Series game.
In addition, the 7.2 is the lowest overnight for any World Series game since Rays/Phillies Game 3 in 2008 (7.0). The 2008 game, which also aired on a Saturday night, did not begin until after 10 PM ET due to rain.
Despite the low numbers, Game 3 suffered the smallest decline in overnights of this year’s series. Game 1 was down 8%, and Game 2 was down 12%.
In addition, Giants/Tigers outdrew ABC’s Notre Dame/Oklahoma “Saturday Night Football” game head-to-head (7.2 to 5.9). The Notre Dame game — as well as an Alabama game on ESPN — undoubtedly contributed at least somewhat to the decline in overnights.
(Saturday’s numbers from USA Today)