World Series: Game 4 Finale Earns Good Numbers, Still Sets Record-Low

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The final game of the World Series was a decidedly better draw than the previous three, but still set record lows on FOX.

Game 4 of the Giants/Tigers World Series drew an 8.9 final rating and 15.485 million viewers — down 3% in ratings but up 2% in viewership from Cardinals/Rangers Game 4 last year (9.2, 15.156M), and down 1% and even, respectively, compared to Giants/Rangers Game 4 in 2010 (9.0, 15.537M).

The Giants’ series-clinching win ranks as easily the highest rated and most-viewed of the 2012 World Series. The previous high was a 7.8 and 12.3 million viewers for Game 2 on Thursday night.

Even so, Game 4 still set a pair of record lows. The 8.9 rating is the lowest ever for a Game 4 of the World Series, and the lowest ever for a Sunday night World Series game.

The game narrowly avoided being the lowest rated and least-viewed World Series clincher of all time. That ignominy still belongs to Giants/Rangers Game 5 in 2010 (8.8, 14.950M) — the last time the Giants won the World Series.

Though low historically, Game 4 was the first game of the World Series that performed respectably relative to other major sports competition. Game 4 drew a higher rating and more viewers than the Daytona 500 on FOX (8.0, 13.7M), the final round of The Masters on CBS (8.0, 13.5M), and Kentucky/Louisville in the NCAA Tournament Final Four (8.4, 13.9M).

Game 4 also earned a higher rating than Game 3 of the Heat/Thunder NBA Finals in June (8.8), marking the first time in the World Series that ratings matched or surpassed a game from this year’s NBA Finals.

Locally, Game 4 drew a 38.7 rating in the Bay Area — up 6% from Giants/Rangers Game 4 in 2010 (36.3), and up 2% from the Giants’ Game 5 clincher that same year (37.9). The 38.7 is the highest for a Major League Baseball game in the market since Giants/Angels Game 7 in 2002.

The game drew a 37.9 rating in Detroit, up 1% from Tigers/Cardinals Game 4 in 2006 (37.6).

Ratings/Viewership For Game 4 of the World Series
Past decade

Year Date Away Home Net Rating Viewers (000) A18-49
2012 Sun., 10/28/12 Giants Tigers FOX
8.9
15,485
4.7
2011 Sun., 10/23/11 Cardinals Rangers FOX
9.2
15,156
4.2
2010 Sun., 10/31/10 Giants Rangers FOX
9.0
15,537
4.3
2009 Sun., 11/1/09 Yankees Phillies FOX
13.5
22,761
7.8
2008 Sun., 10/26/08 Rays Phillies FOX
9.3
15,479
5.1
2007 Sun., 10/28/07 Red Sox Rockies FOX
12.6
20,946
7.1
2006 Thu., 10/26/06 Tigers Cardinals FOX
10.4
16,113
5.1
2005 Wed., 10/26/05 White Sox Astros FOX
13.0
19,979
6.6
2004 Wed., 10/27/04 Red Sox Cardinals FOX
18.2
28,844
10.0
2003 Wed., 10/22/03 Yankees Marlins FOX
13.6
20,885
7.5
2002 Wed., 10/23/02 Angels Giants FOX
11.8
18,085
6.0

(Sunday’s numbers from Fox Sports Media Group press release via Fang’s Bites)

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