A rough World Series for Fox Sports ended on a better note Sunday night.
Game 4 of the Giants/Tigers World Series drew a 10.6 overnight rating on FOX Sunday night, up 5% from Cardinals/Rangers Game 4 last year (10.1), and up 2% from Giants/Rangers Game 4 in 2010 (10.4).
The 10.6 overnight is the highest for a Game 4 in the World Series since Yankees/Phillies in 2009 (15.6).
With that said, the 10.6 is also tied as the lowest ever for a clinching game of the World Series. The only other clincher to draw an overnight as low was Giants/Rangers Game 5 in 2010.
The last time the World Series ended in a sweep — 2007 — the deciding game drew a 14.3 overnight. Excluding series involving the Red Sox, the last Game 4 clincher — 2005 — drew a 14.8.
Even if low historically, Sunday’s game was a solid finale for an underwhelming series. Game 4 was the first and only game of Giants/Tigers to have an increase from last year, and was easily the top rated game of the series in the metered markets. The first three games drew overnights of 8.8 (Game 1), 8.8 (Game 2), and 7.2 (Game 3).
Game 4 was both helped and hindered by the NFL. Clearly, having an NFL lead-in contributed at least somewhat to the series-high overnight.
At the same time, competition from NBC’s Saints/Broncos “Sunday Night Football” game likely kept the numbers from climbing even higher. The NFL game drew an 11.4 overnight on NBC, marking the second time in three years that an NFL game has outdrawn the World Series head-to-head.
Perhaps the biggest factor in Sunday’s increase was the fact that the game was remotely interesting. The Giants never trailed in Games 1, 2, or 3, and the Tigers were either blown out or shut out in each of the three games. In Game 4, the Tigers actually led at one point before the Giants came back to win in extra innings.
(Sunday’s overnight from NBC Sports Group press release via The Futon Critic)