Chase For the Cup: Keselowski Coronation Hits Multi-Year Low on ESPN


Capping off a mediocre year for the Chase For the Cup, Sunday’s season finale hit a multi-year low in ratings.

The NASCAR Sprint Cup Ford 400 from Miami, the final race in the Chase For the Cup, earned a 3.0 U.S. rating and 4.769 million viewers on ESPN Sunday afternoon — down 25% in ratings and 30% in viewership from last year (4.0, 6.799M), and down 9% and 15%, respectively, from 2010 (3.5, 5.605M).

The 3.0 rating is the lowest for the Ford 400 since at least 1998 (ratings prior to 1999 were not available). The previous low during that span was a 3.3 for the 2010 race.

For some perspective, the Ford 400 earned a 6.2 rating and 9.899 million viewers in the first year of the Chase For the Cup (2004).

Though low historically, Sunday’s race earned the third-best numbers of the 2012 Chase For the Cup, trailing only the Talladega (3.2, 5.113M) and Charlotte (3.2, 5.095M) telecasts.

Final ratings and viewership for the full Chase For the Cup will be available shortly.

(Sunday’s numbers from ESPN)