Ratings and viewership dropped by double-digits for the latest race in NASCAR’s Chase For the Cup.
Last Sunday’s NASCAR Sprint Cup AAA Texas 500, the eighth race in the Chase For the Cup, drew a 2.5 U.S. rating and 3.943 million viewers on ESPN — down 14% in ratings and 17% in viewership from last year (2.9, 4.726M), and down 14% and 19%, respectively, from 2010 (2.9, 4.846M).
The numbers rank as the lowest in the seven-year history of the fall Texas race.
In addition, the 2.5 rating is tied as the eighth-lowest ever for the Chase For the Cup (88 telecasts dating back to 2004). The fifteen lowest-rated Chase races have all aired on ESPN, including six this season alone.
Of the seven Chase For the Cup races this season that can be compared to last year, six have had a decline in ratings and all seven have had declines in viewership.
(Last Sunday’s numbers from ESPN)