NCAA Week 10: ABC Narrowly Avoids Record-Low For “Saturday Night Football”


With big games on the other networks, it was not a great week for college football on ABC.

Last Saturday’s Oklahoma State/Kansas State “Saturday Night Football” game drew a 1.9 final rating and 2.873 million viewers on ABC, up a tick in ratings but down 6% in viewership from coverage featuring the same matchup last year (1.8, 3.058M), and down 30% and 33%, respectively, from coverage featuring Arizona/Stanford in 2010 (2.7, 4.285M).

The 1.9 rating is the second-lowest ever for ABC’s “Saturday Night Football,” ahead of only last year’s previously mentioned game.

Like last year, Saturday’s game faced competition from a highly rated clash between Alabama and Louisiana State on CBS (6.8, 11.349M). The game also aired opposite Oregon/Southern Cal on FOX (2.8, 4.505M).

Earlier Saturday, regional college football action featuring Nebraska/Michigan State drew a 2.7 final rating — down 36% from coverage featuring Texas A&M/Oklahoma last year (4.2), and down 23% from coverage featuring Washington/Oregon in 2010 (3.5).

In the Noon ET window, coverage featuring Oklahoma/Iowa State drew a 1.9 final rating. There was no comparable telecast last year.

(Last Saturday’s numbers from Sports Business Daily)