NCAA Week 10: Nearly Nine Million Fewer Viewers For Alabama/LSU


From the no-surprise department, last week’s clash between Alabama and LSU could not match the ‘Game of the Century’ last year.

Saturday’s Alabama/Louisiana State college football game drew a 6.8 final rating and 11.349 million viewers on CBS, down 41% in ratings and 43% in viewership from the same matchup last year, when the teams were ranked #1 and #2 in the country (11.5, 20.011M).

Keep in mind last year’s game was the highest rated and most-viewed college football telecast (excluding bowls) since 2006.

Despite the precipitous drop, Alabama/LSU easily ranks as the top college football telecast of the year on any network. The previous highs were a 5.2 and 8.627 million for Notre Dame/Oklahoma on ABC one week earlier.

Excluding the NFL and the Olympics, the game ranks as the top Saturday night sporting event since Game 7 of the Celtics/Heat NBA Eastern Conference Finals on ESPN in June (7.7, 13.346M).

Earlier Saturday, CBS drew a 1.9 final rating for Mississippi/Georgia — up 73% from Army/Air Force in the same slot last year (1.1), but down 57% from Alabama/LSU in 2010 (4.4).

(Last Saturday’s numbers from Media Life Magazine, with additional information from Sports Business Daily)