NFL Week 10: Modest Decline in Overnights For Cowboys/Eagles on FOX

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Even in a down week, the NFL attracted the customary massive numbers Sunday afternoon.

The Week 10 NFL national window, featuring Cowboys/Eagles in 85% of markets, earned a 16.2 overnight rating on FOX Sunday afternoon — down 6% from coverage featuring Giants/49ers last year (17.2), and down 8% from coverage featuring Cowboys/Giants in 2010 (17.6).

The telecast also featured Rams/49ers in 13% of markets. After Cowboys/Eagles ended, the conclusion of Rams/49ers aired in all markets (presumably excluding Seattle, which did not receive the national window).

Though down from last year, Sunday’s 16.2 overnight is tied as the third-best of the season for the NFL national window.

Cowboys/Eagles easily topped NBC’s “Sunday Night Football” (13.7), marking the eighth time in ten weeks this season that the national window has outdrawn the Sunday night game.

Earlier Sunday, regional NFL action featuring Giants/Bengals drew an 8.4 overnight — down 8% from coverage featuring Saints/Falcons last year (9.1), and down 6% from coverage featuring Vikings/Bears in 2010 (8.9).

(Sunday’s overnight from Sports Business Daily)

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