NFL Week 12: Niners/Saints National Window Earns Strong Overnight on FOX

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Sunday’s NFL playoff rematch between the 49ers and Saints scored the best overnight rating of the holiday weekend.

The Week 12 NFL national window, featuring 49ers/Saints in 93% of markets, earned a 16.5 overnight rating on FOX Sunday afternoon — up 6% from coverage featuring Patriots/Eagles on CBS last year (15.6), but down 8% from coverage featuring Eagles/Bears on FOX in 2010 (18.0).

The 16.5 overnight is the third-best of the season for the NFL national window, and is tied as the season’s fourth-best NFL overnight overall.

The telecast earned the highest overnight of Week 12, topping the Texans/Lions Thanksgiving Day game on CBS (15.2).

Earlier Sunday, regional NFL action featuring Vikings/Bears in 64% of markets drew an 8.7 overnight — down 29% from regional action on CBS last year (12.2), and down 29% from coverage featuring Packers/Falcons on FOX in 2010 (12.3).

(Sunday’s numbers from Sports Business Daily)

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