NFL Week 12: Niners/Saints National Window Earns Strong Overnight on FOX


Sunday’s NFL playoff rematch between the 49ers and Saints scored the best overnight rating of the holiday weekend.

The Week 12 NFL national window, featuring 49ers/Saints in 93% of markets, earned a 16.5 overnight rating on FOX Sunday afternoon — up 6% from coverage featuring Patriots/Eagles on CBS last year (15.6), but down 8% from coverage featuring Eagles/Bears on FOX in 2010 (18.0).

The 16.5 overnight is the third-best of the season for the NFL national window, and is tied as the season’s fourth-best NFL overnight overall.

The telecast earned the highest overnight of Week 12, topping the Texans/Lions Thanksgiving Day game on CBS (15.2).

Earlier Sunday, regional NFL action featuring Vikings/Bears in 64% of markets drew an 8.7 overnight — down 29% from regional action on CBS last year (12.2), and down 29% from coverage featuring Packers/Falcons on FOX in 2010 (12.3).

(Sunday’s numbers from Sports Business Daily)