NFL Week 9: Despite Loss of N.Y. Market, Steelers/Giants Strong For CBS


Even with the nation’s top television market excluded, CBS earned strong numbers for the Week 9 NFL national window.

The Week 9 NFL national window, featuring Steelers/Giants, drew a 15.9 overnight rating on CBS Sunday afternoon — down 15% from coverage featuring Giants/Patriots on FOX last year (18.6), and down 7% from coverage featuring Colts/Eagles on CBS in 2010 (17.1).

Keep in mind the Giants’ home market New York, the #1 television market in the country, was not factored into the numbers due to the aftermath of Hurricane Sandy. Also excluded was #4 market Philadelphia.

Sunday’s 15.9 overnight ranks fifth out of the nine NFL national windows this season, behind Giants/Cowboys on FOX in Week 8 (18.8), 49ers/Packers on FOX in Week 1 (17.2), Jets/Patriots on CBS in Week 7 (16.2), and Giants/49ers on FOX in Week 6 (16.1).

As is typical, the national window topped NBC’s “Sunday Night Football” (14.5).

Earlier Sunday, regional NFL action featuring Broncos/Bengals drew a 11.6 overnight — up 20% from coverage featuring Buccaneers/Saints on FOX last year (9.7), but down 3% from regional action on CBS in 2010 (12.0).

(Sunday’s overnights from Sports Business Daily)