TV Ratings: NBA TV Sets “Fan Night” Record (Also: NBA, College Hoops on ESPN)


With the Lakers on the schedule, NBA TV set a record for “Fan Night” on Tuesday. In other news, ESPN set a local ratings record for Wednesday’s Grizzlies game, and the network had mixed numbers for Tuesday’s college hoops doubleheader.

  • NBA TV Has Best “Fan Night” Audience: The Spurs/Lakers NBA regular season game drew 739,000 viewers on NBA TV Tuesday night, ranking as the most-viewed “Fan Night” telecast ever on the network (NBA TV became a Nielsen rated network in 2010). Overall, the game ranks as the third-most viewed regular season NBA telecast on NBA TV, trailing only Lakers/Blazers on October 31 (868K) and Lakers/Clippers in January (756K). (Turner Sports)
  • NBA on ESPN Sets Record in Memphis: ESPN drew 1.679 million viewers for the Grizzlies/Thunder NBA game Wednesday night, up 6% from Jazz/Magic in 2010, but down 23% from Cavaliers/Magic in 2009. The game drew an 8.2 rating in Memphis, the best ever for a regular season NBA game on ESPN in the market. Later Wednesday night, Heat/Clippers drew 2.241 million — up 41% from Clippers/Spurs in 2010. Last year’s Celtics/Heat and Knicks/Nuggets games were canceled due to the owners’ lockout. (The Futon Critic, ESPN)
  • Mixed Numbers For College Hoops Tuesday Night: Tuesday’s Duke/Kentucky men’s college basketball game, part of the network’s 24-hour college basketball marathon, drew 3.028 million viewers on ESPN — up 24% from Kentucky/Kansas last year (2.448M). Earlier in the night, Michigan State/Kansas drew 1.996 million viewers, down 22% from Duke/Michigan State last year (2.572M). (The Futon Critic)