NBA TV set a viewership record for NBA action on Wednesday night. In other news, TNT had a big increase in viewership for Thursday’s Thunder/Spurs game, and the Pistons’ home opener was up big in Detroit.
- NBA TV Sets Viewer Record: The Lakers/Trail Blazers NBA regular season game drew 868,000 viewers on NBA TV Wednesday night, the largest audience in the history of the network (NBA TV became a Nielsen rated network in 2010). The previous high was 847,000 viewers for a documentary earlier this year, and the previous high for an NBA game was 835,000 for a Grizzlies/Spurs playoff game in 2011. (Turner Sports)
- Big Jump For Thunder/Spurs on TNT: Thursday’s Thunder/Spurs NBA regular season game drew 2.144 million viewers on TNT, up 51% from Suns/Jazz in a later timeslot in 2010, and up 44% from Trail Blazers/Nuggets in 2009 (1.423M). Last year’s Nuggets/Trail Blazers game was canceled due to the owners’ five-month lockout of players. The 2010 and 2009 games aired opposite the World Series. (Thursday’s numbers from TV By the Numbers)
- Pistons Start Strong: Fox Sports Detroit drew a 4.6 rating for Wednesday’s Rockets/Pistons NBA regular season game, up 60% from the team’s season opener last year — a late December game against the Pacers (2.9). (The Detroit News)