Week 10 Wrap: Double-Digit Drop in Final Ratings For CBS Singleheader


CBS suffered a double-digit drop in ratings for last week’s NFL singleheader.

The Week 10 NFL singleheader window drew a 9.2 final rating on CBS last week, down 20% from last year (11.5), and down 4% from 2010 (9.6).

So far this season, four of the five NFL singleheader windows on CBS have suffered a decline from last year. Of those four, three have had double-digit declines.

(Last Sunday’s numbers from Sports Business Daily)