Week 10 Wrap: Final Rating Off Slightly For Texans/Bears on “SNF”


Ratings dipped and viewership held steady for the Week 12 edition of “Sunday Night Football.”

The Week 10 Texans/Bears “Sunday Night Football” game drew a 12.4 final rating and 20.860 million viewers on NBC, down 4% in ratings but flat in viewership compared to Patriots/Jets last year (12.9, 20.918M), and down 3% and 2%, respectively, from Patriots/Steelers in 2010 (12.8, 21.182M).

Among adults 18-49, the telecast drew a 7.9 rating — down 3% from last year (8.1).

Of the eleven NFL telecasts on NBC this season, Sunday’s game ranks seventh in ratings and viewership.

Though down from last year, Texans/Bears ranked as the top primetime program of the week on broadcast in ratings, viewership and the adults 18-49 demographic — not to mention a host of other demos ranging from kids 2-11 to men 25-54.

So far this season, NBC has averaged a 12.8 rating and 21.2 million viewers for NFL coverage — down a tick in ratings and 1% in viewership from last year (12.9, 21.3M), and flat and down 1%, respectively, from 2010 (12.8, 21.3M).

(Sunday’s numbers from Media Life Magazine, with additional information from NBC Universal Media Village)