Week 10 Wrap: Modest Drop For Mediocre “MNF” Matchup

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A less-than-appealing Monday night match-up attracted lower numbers on ESPN.

The Week 9 Chiefs/Steelers “Monday Night Football” game drew an 8.2 U.S. rating and 12.824 million viewers on ESPN, down 6% in ratings and 10% in viewership from Vikings/Packers last year (8.7, 14.188M), and down 12% and 15%, respectively, from Eagles/Washington in 2010 (9.3, 15.032M).

The Chiefs entered Monday’s game at 1-7 and lost in overtime. Keep in mind, however, that last year’s game was even more unappealing — the 2-6 Vikings lost to the undefeated Packers by 38 points.

Monday’s telecast was the seventh of the season on ESPN to have a decline in ratings and viewership (11 telecasts).

Among adults 18-49, Chiefs/Steelers drew a 4.9 rating — down 14% from last year (5.7).

ESPN has averaged an 8.4 U.S. rating and 13.091 million viewers for NFL coverage this season, flat in ratings and down 1% in viewership from last year (8.4, 13.265M), and down 9% and 11%, respectively, from 2010 (9.2, 14.7M).

(Monday’s numbers from ESPN, with adults 18-49 rating from The Futon Critic)

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