NBC attracted one of its smallest NFL audiences of the season for Ravens/Steelers on Sunday night.
The Week 11 Ravens/Steelers “Sunday Night Football” game drew an 11.0 final rating and 18.2 million viewers on NBC, down 12% in ratings and 11% in viewership from Eagles/Giants last year (12.5, 20.3M), and down 21% and 22%, respectively, from Giants/Eagles in 2010 (13.9, 23.2M).
The game ranks as the third-lowest rated and third-least viewed NFL telecast of the season on NBC. The only games to draw lower numbers this season were Steelers/Bengals in Week 7 (10.7, 17.5M), and Saints/Broncos in Week 8 (10.7, 17.7M), both of which aired opposite playoff baseball.
By comparison, NBC drew a 13.3 and 22.1 million viewers for Ravens/Steelers in Week 9 of last season, and a 13.4 and 22.5 million for the same matchup in Week 13 two years ago.
Among adults 18-49, Sunday’s game drew a 6.9 rating — down 9% from Eagles/Giants last year (7.6).
For the week, “SNF” was the top primetime program on broadcast in ratings, viewership and the adults 18-49 demo.
(Sunday’s numbers from Media Life Magazine)