Two disappointing teams attracted disappointing numbers on ESPN.
The Week 12 Panthers/Eagles “Monday Night Football” game drew a 7.0 U.S. rating and 10.8 million viewers on ESPN, down 25% in ratings and viewership from Giants/Saints last year (9.3, 14.4M), and flat and down 4%, respectively, from Niners/Cardinals in 2010 (7.0, 11.2M).
Panthers/Eagles ranks as the fourth-lowest rated (tie) and fourth-least viewed “MNF” telecast of the season.
So far this season, five NFL telecasts on ESPN have attracted fewer than 11 million viewers, compared to two such telecasts through the same period last year.
Overall, eight of the 13 “MNF” telecasts on ESPN this season have suffered declines in viewership compared to last year.
Monday’s game was also down among adults 18-49, earning a 4.0 rating in the demo — down 29% from last year (5.6).
Competition from the Knicks/Nets NBA regular season game (1.8M) did not appear to have much of an impact on the numbers. Even if every viewer watching Knicks/Nets had instead watched Panthers/Eagles, the game would still have earned below-average numbers.
(Monday’s numbers from ESPN, with additional information from The Futon Critic)