The NFL singleheader window continues to underperform on CBS.
The Week 8 NFL singleheader, including Patriots/Rams from London, earned a 9.2 final rating on CBS last Sunday — down 11% from coverage featuring Lions/Broncos on FOX last year (10.3), but up 7% from regional action on CBS in 2010 (8.6).
The 9.2 rating is the third-lowest of the season for the NFL singleheader (eight telecasts).
The singleheader window has been far less successful on CBS than on FOX this season. Final ratings for the four telecasts on CBS have ranged from an 8.9 to a 10.0. By contrast, ratings for the four telecasts on FOX have ranged from 11.2 to 12.0.
(Last Sunday’s numbers from Sports Business Daily)