Week 8 Wrap: FOX Earns Season’s Second-Best Rating For Giants/Cowboys

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The Giants and Cowboys generated another large audience last Sunday.

The Week 8 Giants/Cowboys NFL national window drew a 16.0 final rating and 26.9 million viewers on FOX — up 10% in ratings and viewership from coverage featuring Patriots/Steelers on CBS last year (14.6, 24.564M), and up 5% and 7%, respectively, from coverage featuring Vikings/Patriots on FOX in 2010 (15.2, 25.221M).

Last week’s game ranks as the second-highest rated and second-most viewed NFL telecast of the season, trailing only Steelers/Broncos on NBC in Week 1 (16.5, 27.567M).

The telecast also ranks as the highest rated and most-viewed NFL window on FOX since coverage featuring Packers/Giants in Week 13 last year (17.6, 29.774M).

The strong numbers are no surprise for the Giants/Cowboys rivalry. This marks the fourth consecutive season that at least one Giants/Cowboys game has topped 26 million viewers.

Final ratings/viewership for the first game of last week’s doubleheader were not available.

Ratings/Viewership For NFL National Window
Through Week 8

WK # Date Featured Game Net Rating Viewers
Away Home
1 Sun., 9/9/12 Niners Packers FOX
15.4
26.4M
2 Sun., 9/16/12 Jets Steelers CBS
12.2
19.9M
3 Sun., 9/23/12 Texans Broncos CBS
14.4
24.0M
4 Sun., 9/30/12 Saints Packers FOX
13.4
22.3M
5 Sun., 10/7/12 Broncos Patriots CBS
14.5
24.5M
6 Sun., 10/14/12 Giants Niners FOX
13.7
22.8M
7 Sun., 10/21/12 Jets Patriots CBS
14.0
23.0M
8 Sun., 10/28/12 Giants Cowboys FOX
16.0
26.9M

(Last week’s numbers from TV Media Insights, NFL Communications)

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