Week 8 Wrap: NBC’s Saints/Broncos Beats World Series Head-to-Head

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NBC’s “Sunday Night Football” topped the World Series head-to-head last week, but the competition put a dent in the numbers.

The Week 8 Saints/Broncos “Sunday Night Football” game drew a 10.7 final rating and 17.730 million viewers on NBC — down 22% in ratings and 23% in viewership from Cowboys/Eagles last year (13.8, 22.994M), and flat and down 2%, respectively, from Saints/Steelers in 2010 (10.7, 18.106M).

The Week 8 game this year and in 2010 aired opposite the World Series. Last year’s game did not face such competition.

Saints/Broncos game beat the clinching Game 4 of the Giants/Tigers World Series head-to-head by 20% in ratings (10.7 to 8.9), 15% in viewership (17.730M to 15.485M) and a whopping 49% in the adults 18-49 demographic (7.0 to 4.7).

This marks the second time in three years that “SNF” has beaten the World Series head-to-head. Last year, the World Series won the head-to-head battle, as NBC’s Colts/Saints game drew a mere 7.6 and 12.465 million.

Despite beating the World Series, Saints/Broncos tied the lowest “SNF” rating of the season and narrowly avoided the season’s smallest audience.

Sunday’s game was only the third of the season on NBC to suffer a decline in ratings or viewership.

For the week, “SNF” ranked as the #2 primetime program on broadcast — trailing “NCIS” on CBS (11.2, 17.777M). In the adults 18-49 demo, the game was the top primetime program.

Ratings/Viewership For “Sunday Night Football”
Through Week 8

WK # Date Away Home Net Rating Viewers (000)
1 Wed., 9/5/12 Cowboys Giants NBC
14.7
23,886
Sun., 9/9/12 Steelers Broncos NBC
16.5
27,567
2 Sun., 9/16/12 Lions Niners NBC
12.9
21,334
3 Sun., 9/23/12 Pats Ravens NBC
12.9
21,272
4 Sun., 9/30/12 Giants Eagles NBC
14.1
22,765
5 Sun., 10/7/12 Chargers Saints NBC
11.2
18,306
6 Sun., 10/14/12 Packers Texans NBC
11.8
19,922
7 Sun., 10/21/12 Steelers Bengals NBC
10.7
17,469
8 Sun., 10/28/12 Saints Broncos NBC
10.7
17,730

(Sunday’s numbers from Media Life Magazine)

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