Week 9 Wrap: Double-Digit Drop For Steelers/Giants, But Still Good

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Even with two of the nation’s top five television markets excluded from the results, last week’s NFL national window performed well for CBS.

The Week 9 Steelers/Giants NFL national window drew a 14.7 final rating and 24.2 million viewers on CBS last Sunday, down 12% in ratings and 14% in viewership from coverage featuring Giants/Patriots on FOX last year (16.7, 28.213M), and down 10% and 13%, respectively, from coverage featuring Colts/Eagles on CBS in 2010 (16.3, 27.789M).

Keep in mind the New York and Philadelphia markets were excluded due to the aftereffects of Hurricane Sandy.

Though down from last year, the Week 9 national window earned the fifth-largest NFL audience of the season.

So far this season, the NFL national window on CBS (five telecasts) has averaged 23.1 million viewers. By comparison, the national window on FOX (four telecasts) has averaged 24.6 million.

In the first game of last week’s doubleheader, regional action earned a 9.3 final rating on CBS — up 8% from coverage featuring Buccaneers/Saints on FOX last year (8.6), but down 3% from regional action on CBS in 2010 (9.6).

(Last week’s numbers from Sports Business Daily, NFL Communications)

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