Week 9 Wrap: Over 21 Million For Cowboys/Falcons, But Still Down

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With baseball in the rearview mirror and the Dallas Cowboys on the schedule, NBC earned the best numbers for “Sunday Night Football” since September.

The Week 9 Cowboys/Falcons “Sunday Night Football” game drew a 13.2 final rating and 21.758 million viewers on NBC, down 1% in ratings and 2% in viewership from Ravens/Steelers last year (13.3, 22.121M), but up 14% and 12%, respectively, from Packers/Cowboys in 2010 (11.6, 19.368M).

The game earned the best “SNF” numbers since Giants/Eagles in Week 4 (14.1, 22.765M). Of the ten NFL telecasts on NBC this season, Sunday’s game ranks fourth in ratings and viewership.

Keep in mind two top ten television markets — New York (#1) and Philadelphia (#4) — were not factored into the results due to Hurricane Sandy.

Cowboys/Falcons drew an 8.5 rating among adults 18-49, down 3% from last year (8.8).

For the week, “SNF” ranked as the top primetime program on broadcast in ratings, viewership and the adults 18-49 demo.

Through Week 9, NBC has averaged a 12.9 rating and 21.2 million viewers for NFL coverage (ten telecasts) — up 1% in ratings and down 1% viewership from both last year (12.8, 21.4M) and 2010 (12.8, 21.3M).

The 12.9 rating is the highest for any primetime NFL package through Week 10 of the season since ABC averaged a 13.9 in 1999.

(Sunday’s numbers from NBC Universal Media Village)

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