ESPN Has Strong Saturday Night For Heisman, Bo Jackson Doc


Led by the Heisman Trophy Presentation, ESPN scored impressive numbers for college football programming Saturday night.

The 2012 Heisman Trophy Presentation earned a 3.1 overnight rating on ESPN Saturday night, up 7% from last year (2.9), and up 29% from 2010 (2.4).

According to Sports Business Daily, the 3.1 overnight is the second-best ever for the Heisman presentation, trailing only a 3.6 in 2009.

Later in the night, the ESPN “30 For 30″ documentary “You Don’t Know Bo” drew a 2.3 overnight — up 44% from “The Marinovich Project” last year (1.6), and up 28% from “Pony Excess” in 2010 (1.8).

The 2.3 overnight is the highest ever for a documentary on ESPN, topping the previous record of 2.0 set by “The Fab Five” in 2011.

(Heisman overnight from Sports Business Daily, 30 For 30 overnight from ESPN Media Zone)