NCAA Bowls: Despite Afternoon Slot, Las Vegas Bowl Up 41%


Viewership surged for the 2012 Las Vegas Bowl.

The Boise State/Washington Las Vegas Bowl drew 4.4 million viewers on ESPN, up 41% from Boise State/Arizona State last year (3.1M), but down 17% from Boise State/Utah in 2010 (5.4M).

Saturday’s game ranks as the second-most watched Las Vegas Bowl of the past five seasons, behind only 2010.

Through Monday’s games, the Las Vegas Bowl earned the top audience of the bowl season.

(Saturday’s numbers from TV By the Numbers)