The regular season finale of college football on ABC was a dud in the overnight ratings.
Saturday’s Texas/Kansas State college football game, the final “Saturday Night Football” telecast of the season, drew a 3.3 overnight rating on ABC — down 11% from Oklahoma/Oklahoma State last year (3.7), and down 38% from the Oklahoma/Nebraska Big 12 Championship Game in 2010 (5.3).
The 3.3 is tied as the fifth-lowest of the season for “Saturday Night Football.” Eight of the twelve Saturday night telecasts on ABC this season had declines in overnight ratings.
Still, Texas/Kansas State was the top college football telecast of Saturday night, topping the Big Ten Championship Game on FOX and the ACC Championship Game on ESPN.
ABC did much worse earlier in the day. Regional action featuring either Cincinnati/Connecticut or Boise State/Nevada drew a 1.0 overnight, down 62% from Texas/Baylor last year (2.6), and easily a season-low.
The afternoon window aired opposite the SEC Championship Game on CBS (10.0).
(Saturday’s overnights from Sports Business Daily)