NFL Wrap: NFL Network Has Record-Setting Season

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With an expanded slate that included early season games, NFL Network had a record-setting 2012.

Thirteen regular season NFL telecasts averaged a 4.0 U.S. rating and 6.4 million viewers on NFL Network, according to Sports Business Daily — up 11% in ratings and 3% in viewership from eight telecasts last year (3.6, 6.2M), and up 25% and 11%, respectively, from 2010 (3.2, 5.7M).

The 2012 regular season ranks as the highest rated and most-viewed ever on NFL Network (dates back to 2006).

NFL Network had the advantage of an expanded regular season slate that began in Week 2 of the season. At the same time, the network lost the Thanksgiving night NFL game to NBC, which had been the network’s most-viewed telecast in the previous two seasons.

The top NFL Network game of the season was Bears/Packers in Week 2 (5.3, 8.6M). On the other end of the spectrum was Chiefs/Chargers in Week 9 (3.0, 4.8M), which earned the worst NFL numbers of the season on any network.

Ratings/Viewership For NFL on NFL Network
2012 regular season

WK #
Date
Away
Home
Net
Rating
Viewers
2 Thu., 9/13/12 Packers Bears NFLN
5.3
8.6M
3 Thu., 9/20/12 Giants Panthers NFLN
4.6
7.0M
4 Thu., 9/27/12 Ravens Browns NFLN
5.2
8.1M
5 Thu., 10/4/12 Rams Cardinals NFLN
4.3
6.4M
6 Thu., 10/11/12 Titans Steelers NFLN
3.6
5.7M
7 Thu., 10/18/12 Niners Seahawks NFLN
4.4
7.0M
8 Thu., 10/25/12 Bucs Vikings NFLN
3.2
5.2M
9 Thu., 11/1/12 Chargers Chiefs NFLN
3.0
4.8M
10 Thu., 11/8/12 Colts Jaguars NFLN
3.3
5.2M
11 Thu., 11/15/12 Bills Dolphins NFLN
3.4
5.4M
13 Thu., 11/29/12 Falcons Saints NFLN
4.4
7.1M
14 Thu., 12/6/12 Broncos Raiders NFLN
4.2
6.8M
15 Thu., 12/13/12 Bengals Eagles NFLN
3.5
5.5M

(Season average from Sports Business Daily)

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