TV Ratings Decline By A Third For ISU Grand Prix Final

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The 2012 ISU Grand Prix of Figure Skating ended on a lower note last week.

Last Sunday’s ISU Grand Prix Final drew a 0.6 final rating on NBC, down 33% from last year (0.9), and down 46% from 2010 (1.1).

The 0.6 rating is the lowest for the event since NBC began televising the ISU Grand Prix in 2009.

Not a single ISU Grand Prix telecast on NBC this season had an increase over last year. The top rating was a 0.8 for Skate America and the Cup of Russia.

TV Ratings For ISU Grand Prix Events on NBC
Past four seasons
Double-asterisk (**) indicates overnight rating

Date Event Net 2012 2011 2010 2009
Sun., 10/21/12 Skate America NBC
0.8
0.8
1.2
0.9
Sun., 10/28/12 Skate Canada NBC
0.6
0.7
1.0
0.6
Sun., 11/11/12 Cup of Russia NBC
0.8
0.8
0.7
0.8
Sun., 11/18/12 Troph?e Eric Bompard NBC
0.7**
0.8
0.7
0.7
Sun., 11/25/12 NHK Trophy NBC
0.6
0.6
0.8
0.7
Sun., 12/9/12 Grand Prix Final NBC
0.6
0.9
1.1
0.9

(Last week’s rating from Sports Business Daily)

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