TV Ratings: Nets/Knicks Still Not a Big Draw (Also: SNF on NBCSN, Boxing on CBS)


The rivalry between the Nets and Knicks may be a big deal in New York, but not in the rest of the country. In other news, NBC Sports Network got a boost from live NFL coverage on Sunday, and the return of boxing on CBS earned decent numbers.

  • Big Declines For NBA Wednesday Doubleheader: Wednesday’s Nets/Knicks NBA regular season game drew 1.7 million viewers on ESPN, down 40% from Celtics/Knicks in 2010 (2.8M). Of the 37 NBA games on national TV this season, the three Knicks/Nets matchups rank 15th, 17th, and 19th. Later Wednesday, Bucks/Grizzlies drew 1.2 million — down 32% from Trail Blazers/Mavericks in 2010 (1.8M). (Wed. numbers from The Futon Critic)
  • Brief NFL Coverage Scores For NBCSN: NBC Sports Network earned a 0.7 U.S. rating and 1.2 million viewers for bonus coverage of Sunday’s 49ers/Patriots NFL game, which was briefly bumped from the NBC broadcast network to accommodate NBC News coverage of a speech by President Obama. Coverage of the game ranked as NBCSN’s top program of the week by far — topping second-place coverage of a Team USA women’s soccer match (0.1, 178K). (Son of the Bronx)
  • Boxing Solid on CBS: A special edition of “Showtime Boxing” on CBS drew a 1.2 final rating last Saturday, down 43% from a 2.1 for the last boxing telecast on CBS, which aired in July 1997. The telecast finished slightly behind the preceding Indiana/Butler college basketball game (1.4). (Weekend numbers from Sports Business Daily)