TV Ratings: Record 3.6 Million For Bo Jackson “30 For 30″ (Also: UFC on FOX 5, NBA on ESPN)

Posted by | December 13, 2012 at 7:47 PM

ESPN attracted a record audience for Saturday’s “30 For 30″ documentary. In other news, the latest edition of the “UFC on FOX” had a big boost in ratings and viewership, and ESPN had a modest decline for Wednesday’s Mavericks/Celtics game.

  • Bo Jackson Doc Sets Viewer Record: The ESPN “30 For 30″ documentary “You Don’t Know Bo” earned a 2.3 U.S. rating and 3.6 million viewers Saturday night, up 64% in ratings and 69% in viewership from “The Marinovich Project” last year (1.4, 2.1M), and up 44% and 43%, respectively, from “Pony Excess” in 2010 (1.6, 2.5M). The telecast ranks as easily the most-viewed documentary ever on ESPN, topping the previous record of 2.7 million viewers for “The Fab Five” in March 2011. (Sat. numbers from Son of the Bronx)
  • UFC Earns 4.4 Million on FOX: The fifth edition of the “UFC on FOX” drew a 2.5 final rating and 4.4 million viewers on FOX, up 79% in ratings and 80% in viewership from the fourth telecast in August, which aired opposite the Olympics (1.4, 2.4M), and up 67% and 80%, respectively, from the third telecast in May (1.5, 2.4M). Saturday’s telecast ranks third out of the five UFC windows on FOX (dates back to November 2011). (Sat. numbers from TV Media Insights)
  • 2OT Mavs/Celtics Game Still Down From ’10: Wednesday’s Mavericks/Celtics NBA regular season game drew 1.7 million viewers on ESPN, down 9% from Nuggets/Celtics in 2010 (1.9M). Last year’s comparable Magic/Thunder game was canceled due to the NBA owners’ lockout. Later in the night, Spurs/Jazz drew 1.5 million. (Wed. numbers from TV By the Numbers)