TV Ratings: St. Petersburg Bowl Least-Watched Since ’08 (Also: NBA on TNT, Knicks on MSG)

Posted by | December 24, 2012 at 6:14 PM

The St. Petersburg Bowl hit a four-year low in viewership on ESPN. In other news, TNT had mixed results for Thursday’s NBA doubleheader, and MSG Network topped ESPN and YES Network for coverage of Knicks/Nets last Wednesday.

  • Four-Year Low For St. Petersburg Bowl: Friday’s Central Florida/Ball State St. Petersburg Bowl earned 1.9 million viewers on ESPN, down 12% from Marshall/Florida International last year (2.2M) and down 36% from Louisville/Southern Missisippi in 2010 (3.0M). The game ranks as the least-viewed edition of the St. Petersburg Bowl since the inaugural edition in 2008 (1.7M). (Fri. numbers from TV By the Numbers)
  • Mixed Bag For NBA on TNT: TNT drew 2.0 million viewers for the Heat/Mavericks NBA regular season game Thursday night, up 15% from Spurs/Nuggets in 2010 (1.7M). Earlier in the night, Thunder/Timberwolves drew 1.7 million — down 17% from Hawks/Celtics in 2010 (2.0M). Last year’s Knicks/Celtics and Clippers/Nuggets doubleheader was canceled due to the NBA owners’ lockout. (Thu. numbers from The Futon Critic)
  • MSG Leads the Way For Nets/Knicks: Last Wednesday’s Nets/Knicks NBA regular season game drew a 3.4 rating on MSG Network in the New York market, easily topping concurrent coverage of the game on ESPN (2.5) and YES Network (0.3). Through 19* games, MSG Network has averaged a 3.4 rating for Knicks coverage this season, up 86% from the first 19 games of last year’s lockout-shortened season (1.8). (MSG)

* The first three MSG games of the season were not included due to Hurricane Sandy.