Week 14 Wrap: NBC’s Lions/Packers Down Double-Digits, Still Solid


Even with the 4-8 Lions on the schedule, NBC’s “Sunday Night Football” did well in Week 14.

The Week 14 Lions/Packers “Sunday Night Football” game drew a 12.8 final rating and 21.4 million viewers on NBC, down 14% in ratings and 13% in viewership from Giants/Cowboys last year (14.9, 24.5M), and down 16% and 17%, respectively, from Eagles/Cowboys in 2010 (15.2, 25.7M).

Though down from last year, the game ranks as the top “SNF” telecast since Cowboys/Falcons in Week 9 (13.2, 21.8M), and the second-best telecast since Giants/Eagles in Week 4 (14.1, 22.8M).

Overall, Lions/Packers ranks as the 6th-highest rated and 4th-most viewed NFL telecast of the season on NBC (16 telecasts).

Among adults 18-49, Sunday’s game drew a 7.8 rating — down 17% from last year (9.4), and the best “SNF” rating in the demo since Texans/Bears in Week 10 (7.9).

As usual, “SNF” was the top primetime program of the week on broadcast in ratings, viewership and the adults 18-49 demo. Also as usual, “SNF” finished behind the NFL national window, which this week aired on FOX (14.8, 24.5M).

(Sunday’s numbers from Media Life Magazine)