NFL Playoffs: Fewer Viewers For Texans/Patriots, But Still Tops Weekend

Posted by | January 17, 2013 at 11:13 PM

The Patriots’ easy win over the Texans was no match for last year’s record-setting contest between the Giants and Packers.

Sunday’s Texans/Patriots AFC Divisional Round game drew a 21.7 final rating and 37.7 million viewers on CBS, down 14% in ratings and 17% in viewership from Giants/Packers on FOX last year (25.3, 45.1M), and down 10% and 13%, respectively, from Jets/Patriots on CBS in 2011 (24.2, 43.5M).

The game ranks as the lowest rated and least-viewed Divisional Round game in the late Sunday window since Jets/Chargers on CBS in 2010 (20.1, 35.6M). Keep in mind last year’s Giants/Packers game was the most-viewed Divisional Round telecast of all-time. The 2011 Jets/Patriots game ranks as the second-most viewed.

With that said, the game also earned the top audience of the Divisional Round. Ravens/Broncos the previous day finished second with a 20.1 and 35.3 million. For the playoffs, the game ranks as the top rated game and the second-most viewed, trailing only the Seahawks/Washington Wild Card game in the latter category (38.1M).

Locally, Sunday’s game drew a 50.5 rating in Boston and a 39.3 in Houston.

(Sunday’s numbers from NFL Communications, TV Media Insights, Houston Chronicle)