The second straight Wild Card meeting between the Bengals and Texans managed an increase in ratings and viewership last week.
Saturday’s Bengals/Texans AFC Wild Card game drew a 14.4 final rating and 23.6 million viewers on NBC, up 7% in ratings and 8% in viewership from the same matchup last year (13.5, 21.9M), but down 14% and 17%, respectively, from Saints/Seahawks in 2011 (16.8, 28.3M).
The game ranks as the third-most viewed NFL Wild Card game in the early Saturday window over the past decade, trailing only Saints/Seahawks in ’11 and Jets/Bengals in 2010 (25.0M).
As is typical for the early Saturday window, Bengals/Texans still ranked as the lowest rated and least-viewed game of the Wild Card round.
(Last Saturday’s numbers from Sports Business Daily)