NFL Playoffs: Packers/49ers Earns Lowest Overnight of Divisional Round

Posted by | 01/14/2013 at 12:56 pm

Two of the highest profile brands in the National Football League attracted the lowest overnight rating of the Divisional Round.

The Packers/49ers NFC Divisional Round game drew an 18.7 overnight rating on FOX Saturday night, down 9% from Broncos/Patriots on CBS last year (20.6), but up 3% from Packers/Falcons in FOX in 2011 (18.1).

The 18.7 is tied as the third-highest for the Saturday night Divisional Round game since the current scheduling format went into effect in the 2001-02 season.

Saturday’s game earned the lowest overnight rating of the Divisional Round. The Ravens/Broncos double-overtime game earlier in the day, which overlapped with the start of Packers/49ers, drew a 21.6.

Overnight Ratings For Late Saturday Divisional Round Window
Past decade
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(Saturday’s overnight from Sports Business Daily)

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  • bignasty96

    Amazing how many of those games have been blowouts. The early slot on Saturday, for whatever reason, seems to always have a classic, which is then followed up by a dud.