NFL Playoffs: Packers/49ers Final Rating Lowest in Four Years

Posted by | January 16, 2013 at 1:22 PM

Despite featuring two of the highest-profile teams in the NFL, Saturday’s clash between the Packers and 49ers hit a four-year low on FOX.

Saturday’s Packers/49ers NFC Divisional Round game drew a 16.9 final rating and 30.9 million viewers on FOX, down 9% in ratings and 10% in viewership from Broncos/Patriots on CBS last year (18.5, 34.2M), and down 1% in ratings and virtually even in viewership compared to Packers/Falcons in 2011 (17.0, 30.8M).

The 16.9 rating is the lowest for the Saturday night Divisional Round game since Cardinals/Panthers on FOX in 2009 (13.8) — though not by much. Both Packers/Falcons in 2011 and Ravens/Colts in 2010 earned a 17.0 rating.

In addition, the game ranked as the lowest rated and least-viewed of Divisional Round weekend. The double-overtime Broncos/Ravens game on CBS earlier in the day earned a 20.1 and 35.3 million viewers — marking the seventh time in the past ten seasons that the Saturday afternoon Divisional Round game has outdrawn the Saturday night window.

Despite the lower numbers, Packers/49ers earned the largest audience ever for a Saturday night Divisional Round game on FOX (six telecasts dating back to the 2001-02 season).

The Packers’ loss earned a 50.8 rating in Milwaukee, topping the metered markets. In the Bay Area, the game earned a 32.7.

(Saturday’s numbers from Fox Sports Media Group via TV By the Numbers)