Thunder/Lakers Earns Big Overnight on ABC; Heat/Celtics Also Strong

Posted by | January 28, 2013 at 12:21 PM

ABC earned strong numbers for Sunday’s NBA doubleheader.

The Thunder/Lakers NBA regular season game drew a 4.9 overnight rating on ABC Sunday afternoon, up 20% from Bulls/Heat last year (4.1), and down a tick from Celtics/Lakers in 2011 (5.0).

Excluding Christmas Day games, the 4.9 is the fourth-highest for a regular season NBA game on ABC since the network resumed airing games in the 2002-03 season. Only Heat/Lakers last year (5.2), Celtics/Lakers in 2011, and Lakers/Cavaliers in 2009 (5.0) earned better numbers.

Earlier Sunday, the Heat/Celtics game drew a 3.8 overnight — up 23% from Heat/Thunder in 2011 (3.1). There was no comparable game last year.

Locally, Thunder/Lakers drew an 18.9 rating in Oklahoma City and a 10.1 in Los Angeles. The 18.9 in Oklahoma City is the second-best ever for an NBA regular season game on ABC in the market. The Heat/Celtics game earned a 10.1 in Miami-Ft. Lauderdale and a 5.4 in Boston.

Wrapping up the Sunday schedule, Hawks/Knicks drew a 1.3 overnight on ESPN.

(Sunday’s numbers from ESPN)

  • http://www.facebook.com/people/Andrea-Cavalli/757338131 Andrea Cavalli

    Was it just 5 years ago that it was a rare sight for the NBA to even get ratings in the 3′s as far as regular season games on broadcast tv were concerned? Just shows how much the league has grown in those past few years.

    • Paulsen

      I was thinking the same. Amazing turnaround for a league so many were pronouncing dead.

  • http://twitter.com/TwiTati Tati

    WOW, goes to show that NBA is actually not a big cities league, it’s a star league. You have a super star, you get ratings. ie. Cavs, Thunder. The only problem is… when those stars contract expire, they move to big cities.