Viewership increased for the last two non-BCS bowls over the weekend. In other news, the latest battle between the Lakers and Clippers did well on ESPN Friday, and NBA TV has had an increase for “Fan Night” coverage.
- Final Non-BCS Bowls Up: Saturday’s Mississippi/Pittsburgh BBVA Compass Bowl drew 2.7 million viewers on ESPN, up 33% from SMU/Pittsburgh last year (2.0M), but down 19% from Pittsburgh/Kentucky in 2011 (3.3M). On Sunday, the Arkansas State/Kent State GoDaddy.com Bowl earned 1.9 million — up 9% from Northern Illinois/Arkansas State last year (1.8M), but down 27% from Miami (OH)/Middle Tennessee State in 2011 (2.6M). (Weekend numbers from Son of the Bronx)
- Lakers/Clippers Does Well on ESPN: Last Friday’s Lakers/Clippers NBA regular season game drew 3.1 million viewers on ESPN, up 139% from Trail Blazers/Suns last year (1.3M), and the second-largest NBA audience of the season on the network. Only the Celtics/Nets Christmas Day game (3.7M) earned better numbers. Earlier Friday, Bulls/Heat drew 1.8 million viewers — up 2% from Bulls/Magic last year (1.8M). (Fri. numbers from The Futon Critic)
- “Fan Night” Games Up on NBA TV: NBA TV has averaged 477,000 viewers for “Fan Night” regular season NBA games this season, up 5% from the full 22-game average last year (455K). The average does not include Tuesday’s Lakers/Rockets telecast. (Turner Sports via The Futon Critic)