Thursday’s much-hyped Lance Armstrong interview fell short of a viewership record for the Oprah Winfrey Network. In other news, even with the Knicks, Lakers and Heat on the schedule, the only NBA game on ESPN over the past week to have an increase was Rockets/Mavericks on Wednesday.
- Near-Record For Lance Armstrong Interview: Thursday’s episode of “Oprah’s Next Chapter,” featuring Lance Armstrong‘s interview with the eponymous host, earned 3.2 million viewers on OWN — the second-largest audience in network history. A re-air of the episode drew 1.1 million viewers later in the night. (OWN press release via The Futon Critic)
- Mixed Numbers For Wednesday’s NBA Games: Wednesday’s Heat/Warriors NBA regular season game drew 1.7 million viewers on ESPN, down 22% from Mavericks/Clippers last year (2.2M). The Rockets/Mavericks game earlier in the night drew 1.4 million, up 10% from Trail Blazers/Hawks last year (1.3M), and the first nationally televised NBA game since January 4 to have an increase. There were no comparable games in 2011. (Wed. numbers from The Futon Critic)
- More Declines For NBA on ESPN: Last Friday’s Thunder/Lakers game earned 2.3 million viewers on ESPN, down 16% from Heat/Nuggets last year (2.7M), but 78% from Knicks/Suns in 2010 (1.3M). Earlier in the night, Bulls/Knicks drew 1.9 million viewers — down 23% from Bulls/Celtics last year (2.5M), but up 61% from Rockets/Magic in 2010 (1.2M). (Fri. numbers from The Futon Critic)