TV Ratings: NFL Lead-in Boosts CBS College Hoops (Also: NBA on ESPN, TNT)


Thanks to an NFL playoff lead-in, CBS earned solid numbers for college basketball last Sunday. Meanwhile, NBA coverage declined on both ESPN and TNT.

  • Big Increase For Temple/Kansas on CBS: Last Sunday’s Temple/Kansas men’s college basketball game, which had a direct lead-in from the NFL Playoffs, drew a 2.0 final rating on CBS — up 233% from Wisconsin/Michigan last year (0.6), and up 25% from Kansas/Michigan in 2011 (1.6). Last year’s game aired prior to NFL coverage. (Weekend numbers from Sports Business Daily)
  • Double-Digit Declines For NBA Wednesday on ESPN: Wednesday’s Lakers/Spurs NBA regular season game drew 2.0 million viewers on ESPN, down 18% from Mavericks/Celtics last year (2.450M). There was no comparable game in 2011. Later in the night, Mavericks/Clippers earned 1.8 million — down 49% from Heat/Clippers last year (3.5M), and down 18% from Lakers/Suns in 2011 (2.1M). (Wed. numbers from The Futon Critic)
  • NBA Declines on TNT As Well: TNT drew 1.5 million viewers for Knicks/Pacers Thursday night, down 16% from Knicks/Grizzlies last year (1.7M), and down 12% from Thunder/Mavericks in 2011 (1.6M). The Heat/Trail Blazers nightcap drew 1.4 million, down 7% from Magic/Warriors last year (1.5M), but up 23% from Nuggets/Kings in 2011 (1.1M). (Thu. numbers from TV By the Numbers)