Despite Huge Decline, Final Ratings Pretty Good For Pebble Beach Pro-Am

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Not surprisingly down from last year’s lofty heights, the Pebble Beach Pro-Am still did well last weekend.

Final round coverage of the PGA Tour Pebble Beach National Pro-Am earned a 2.7 final rating on CBS last Sunday afternoon, down 45% from last year (4.9), but up 17% from 2011 (2.3).

Last year’s final round, the highest rated since 2001, featured a pairing of Tiger Woods and Phil Mickelson.

Despite the decline, the 2.7 rating is the second-highest for any round of the tournament since 2007.

On Saturday, third round action drew a 1.8 final rating — down 31% from last year (2.6), but up 13% from 2011 (1.6).

TV Ratings For Pebble Beach National Pro-Am

Past decade
* 2009 final round coverage was canceled due to inclement weather

pebblebeachtrend

(Weekend numbers from Sports Business Daily)

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